Ripe for the Picking

Graduating Advertising students were positioned as “ripe for the picking” and employers were encouraged to “shop local” at the Senior Showcase.

The invitation was printed on Maple wood veneer and mailed to 300 advertising professionals.
 In the spring of 2015 I was lucky to work with a hard working group of students who would help me plan and promote the Department of Advertising's inaugural Senior Showcase at Temple University. A whopping one hundred professionals registered to attend--Fifty of whom indicated they were hiring. All five Advertising Concentrations were represented at the showcase: Art Direction, Copywriting, Management, Research, and Media Planning. 
Creative Director: Kathy Mueller
Designers: Kathy Mueller, Jordan Schellinkhout, Alex Tretter
Copywriters: Sarah Klein, Steve Skipp
Account Director: Kevin Reily
Account Managers: Erika Firestone, Taylor LaRosa
Strategist: Peter Dolak
Advisor: Joseph Glennon
The wood invitations made a striking impression on the executives who received them and in-turn generated a reall buzz in the advertising community.
The transparency of the ink let the natural wood grain show through. 
Attendees pick up their badges at the welcome table.
Art Direction Graduate, Rachel Ketterer shows off her portfolio.
Recipient of the department's Top Art Direction Award, Carmella Martonick, chats with alumna, Rene D'Angelo.
Copywriting Graduates, Sarah Klein and Steve Skipp, chat with a professional about the impressive work they did on the Senior Showcase Planning Committee.
A student talks about her involvement in the Pizza Hut Pitch by Temple University at the AAAA's National Student Advertising Competition in New York City.

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