Art Direction 1: Concept & Layout
Burger King has stood for flame-grilling since 1954. Students were asked to conceptualize a digital tactic that drives home the proposition: "Because fire is better." Students are reminded that Burger King is a brand with an edge—A bold, confident challenger. It’s a brand that loves the raw and real.
Students will use creative thinking skills to conceptualize a digital tactic that engages a younger audience in the brand proposition, “because fire is better.”