Course: Art Direction 1: Concept & Layout
Project Overview

Burger King has stood for flame-grilling since 1954. Students were asked to conceptualize a digital tactic that drives home the proposition: "Because fire is better." Students are reminded that Burger King is a brand with an edge—A bold, confident challenger. It’s a brand that loves the raw and real.​​​​​​​
Students will use creative thinking skills to conceptualize a digital tactic that engages a younger audience in the brand proposition, “because fire is better.”
Burn Bae: Dakota Foster and Taylor Mertz
Silver ADDY Student Award, District 2
Graphis New Talent Honorable Mention
Super Whopper: Niamh Murphy and Abby Rementer
Graphis New Talent Honorable Mention

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