Art Direction 1: Concept & Layout
How do we make health second nature in our lives? What cultural shift will you create to have such a significant impact that health is no longer a destination, no longer a sign of age, but a way of life? Examples: prevent smoking, promote healthier eating, or stop the spread of HIV. Whatever the idea, it should be big enough to affect change.
Students should think critically and solve a creative challenge: Change the culture around health.