I advised the creative student team in the creation of a promotional campaign for the department’s annual flagship event. A drive-in movie theme was selected—employers would be invited to watch the industry’s newest stars display their talent. Scope included an event identity and promotional campaign, including invites with a 360° experience, and animated social media content. The creative team even recorded a jingle, sung by student a cappella singers.
Unfortunately, the 2020 event was cancelled due to COVID-19 and this creative campaign was never produced. The team pivoted with grace and produced a website with an entirely different look and feel, that was better suited for the unique circumstances.